Mark Salinas – Insight and Action

Re: Insights and Action

Archive for the ‘Technology’ Category

Online Training

Posted by Mark Salinas on November 24, 2008

With little time and ‘or convenience many people are turning to distance learning (online). Some benefits:

online1.  Online training can be an affordable alternative. Companies can save up to two-thirds of what classroom-based courses cost.
2.  More and more training vendors are offering online courses. More options means better rates.
3.  Students can ask tutors and instructors questions, and get a personalized response in minutes. In addition, many online training classes provide instant responses to quizzes—providing the employer quick results.
4.  Online courses are as easy as self-tutorials; they provide click-through instructions.
5.  Training content is flexible up until the very moment the student sits in front of the monitor. This makes altering content to address a new technology situation a snap.

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Email Tips

Posted by Mark Salinas on July 7, 2008

Some reminders while using email:

Collect Emails: With the low cost of email communications, email trumps more costly marketing methods such as direct mail and telephone. A study by Jupiter Research found email campaigns targeted with web analytics can produce 18 times the profits of broad mailings. Relentlessly collect customer and lead email addresses all the time. Use a contact management program to handle your growing list.

Remove Obstacles: Customers want fast and easy communication from companies they want to do business with. Your website contact page should have your email address. Asking web visitors to fill in a form to send a simple mail will stop many in their tracks. Gather more customer information once you have gained the initial contact. If you are worried about being spammed, invest in a good spam protection program.

Avoid Sensitive Issues: Never handle sensitive issues by email. The chance for miscommunication can make matters worse. There are times when you need to pick up the phone or set up a face-to-face contact instead of taking the easy way out with email. When you are full of emotions, stay clear of your email.

Handle at one time: Don’t fall into the trap of reading emails and thinking I’ll respond later. Later never arrives and soon your inbox is full of important and unimportant mail. Scott Allen, Co-Author of “The Virtual Handshake” recommends “Most people configure their email reader to interrupt them every time an email comes in. This means you are interrupted throughout the day. Instead, we suggest keep your email reader closed most of the day. Only check email once a day.”

Limit length: We all lead busy, time-pressed lives. Receiving a long-winded email with one big paragraph creates a response to file for later use. Readers have a tendency to skim and miss critical details. Before you send out your email message, edit down to short sentences, add bullet points, and be concise. When someone opens your email they should be able to know within 10 seconds or less what your message is about.

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