Business Blog – What can it do for you?

As more and more people are geting involved in the blogging world the benefits are becoming more obvious.

What is a blog? “A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what’s new page or a journal.”

Blogs fall into two general categories:

Personal Blogs: a combination of a personal diary, opinion posts and research links.

Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.

Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers..

What does Blogging Provide to Small Business?

# Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.

# Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.

# Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.

# Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

Maybe bloging is in your future?

Source About.com

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