Mark Salinas – Insight and Action

Re: Insights and Action

Business Blog – What can it do for you?

Posted by Mark Salinas on October 10, 2008

As more and more people are geting involved in the blogging world the benefits are becoming more obvious.

What is a blog? “A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what’s new page or a journal.”

Blogs fall into two general categories:

Personal Blogs: a combination of a personal diary, opinion posts and research links.

Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.

Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers..

What does Blogging Provide to Small Business?

# Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.

# Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.

# Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.

# Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

Maybe bloging is in your future?

Source About.com

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