Mark Salinas – Insight and Action

Re: Insights and Action

Archive for August, 2008

Avoid Legal Issues

Posted by Mark Salinas on August 22, 2008

Legal issues are something that most of us want to avoid of course unless your an attorney.

Some basic tips for anybody that owns their own business or is involved in a leadership role:

Arm yourself with basic knowledge of business law so that you’re alert to your company’s obligations and rights.

Practice prevention. Have your attorney review contracts and agreements before they’re signed.

Get your attorney’s opinions on documents you have drafted—such as employee policies—before you put them in place. You want to make sure they meet the requirements of the law.

Familiarize yourself with trademark and patent laws so that you don’t violate them. Learn how to apply for a trademark or copyright should you need to do so.

Understand the law as it pertains to your organizational structure. Your legal obligations as a C corporation, for example, will differ from those as a sole proprietor.

Some very basic tips, but the more you know the more prepared you are.

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Target or Walmart?

Posted by Mark Salinas on August 13, 2008

For about 4 months I have been a frequent participant of Twitter a “micro-blogging” or instant messaging site depending on who you ask. Either way Twitter is a very effective way to get much feedback quickly, see Twitter Why Follow?

On August 8th I posted a simple question Target or Walmart? Not elaborating what so ever, yet the responses did roll in…over the following 3 days 113 responses to the question. The results were: Target-104, Walmart-5, depends, 4. I was a bit surprised by the numbers.

Some of the Twitter responses… @veronicaeye:TARGET! @JooleeAnnA:TARGET!!! @GridironGoddess:target.never ever ever walmart. @tattooedmommie Target or Walmart = it depends, I do both but hate both on any given day. @mmWine:Target. I only go to Wally World if i have NO OTHER OPTIONS @tag156:Walmart for us @girlgamy: OK not sure what this is but I HATE Walmart as a corp and will never shop there and LOVE TARGET & would love a spending spree @lbonline247 Target. Walmart is too big and distracting. With all the TV’s playing I forget what I went in there for. @assignmentdesk7:Target. Target. Target @ShoeSmitten:Target all the way! @kikarose:TARGET! All the way. Walmart is too depressing. @moldymom:Target all the way for me. @erincharp:Target, all the way! I haven’t been to Walmart in YEARS. @workoutmommy:definitely Target!

Just a handful of Twitter responses…..why do the positive responses overwhelmingly support Target?

Where do you prefer to shop? Walmart or Target and why?

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Sales Support

Posted by Mark Salinas on August 5, 2008

A solid sales team will continue to drive new business:

Make sure sales representatives have adequate training. They should have a thorough understanding of how your products or services can help potential customers.

Develop an annual sales plan. It should include sales and gross-profit goals and plans for increasing sales to current customers and developing new ones. See that sales reps implement the plan and modify it as necessary.

Make everyone in your company understand that they are part of the selling team. Courteous treatment of customers, quick responses to telephone calls and e-mails, and pleasant demeanors go a long way toward supporting the sales staff.

Offer meaningful incentives. One company told salespeople they could go home at 2 p.m. the rest of the month once they hit their monthly goals; the first sales rep to sell more than $50,000 would get the last two days of the month off. Result: broken sales records.

Encourage salespeople to put a lost sale in perspective. Getting angry yourself only adds to their frustration. Help them concentrate on making the next sale.

Very important to keep the lines of communication open in all depts. far too often the sales team doesn’t understand the product.

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