Mark Salinas – Insight and Action

Re: Insights and Action

Domain Name

Posted by Mark Salinas on June 27, 2008

The identity of your company is very important, some tips:

1. Create an online identity. Get a Web domain now, even if you aren’t building your site until later.

2. Pick three domain names that fit your business. Your first choice may be taken, so have a few domain name ideas. If your top three picks are available, consider getting all three. It’s not too expensive and then you have flexibility to create a site for a special promotion or use a special landing page for an event.

3. Check out domain name vendors. You can register your domain with your choice of vendor. Here are some well-known, domain name registrars:

Network Solutions, http://www.networksolutions.com

GoDaddy, http://www.godaddy.com

Domaindirect.com, http://www.domaindirect.com

4. Keep your renewal current. Don’t forget to renew your domain name. Businesses have been known to let a name expire and then find that their Web site has disappeared from the Internet. Don’t let that be you.

5. Once you have a domain, name your URL mycompany.com, place your URL on every marketing and business document that you produce. Let your company be known.

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2 Responses to “Domain Name”

  1. Sarah Wagner said

    Thanks Mark, good information. Another suggestion would be to be prepared to reserve your domain right away when you are checking availability. Don’t check for availability and then go away for a few days. There have been cases where someone snoops in on the query and grabs the domain so when you come back it is now gone. Then to get the domain you must pay them an inflated fee.

  2. Mark Salinas said

    Hi Sarah!

    Excellent advice!

    Your site http://www.illumasolutions.com/ has to be one of the best resources on the net!

    Thanks for your feedback!

    Mark

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